Hello! I help companies and organisations to create evidence-based design. I am the Head of Research at dxw, a leading employee-owned agency that works with the...

Working with dxw means the work that my team does have real impact on citizens’ lives. I have also worked with organisations facilitating social change su...

I speak regularly at web conferences and am currently writing a book on resilient storytelling approaches in product and UX strategy. You’ll also find my ...

When not bound to a digital device, I am obsessed with growing an edible garden and have a tendency to cook enough to feed a continent at a time. I knit and mak...

Feel free to say hi! You can reach me through @sniffles (Twitter) or click on my name below.