Hello! I help companies and organisations to create evidence-based design.

I am the Head of Research at dxw, a leading employee-owned agency that works with the public and third sectors in the UK.

Prior to that, I helped Healthily, a London health startup scale up their research practice, and I was a senior researcher on contract at Google, working on their internal product suite that keeps Google’s services up 99.999% of the time. I was the Head of Research at Clearleft, working with clients such as Spotify, Virgin Holidays and Greater London Authority to help build customer intelligence through combining design research with other disciplines.

I have previously led design research at the Telegraph and spearheaded European customer research with MailChimp as a research consultant. As a research specialist using Jobs-to-be-Done (JTBD) since 2013, I have been also coaching companies, product and research teams on implementing JTBD into their discovery and design workflow.

Having designed and built for the web for nearly 25 years, I have worn many hats. Apart from co-founding a startup on digital books as product lead, I was the Director of Interactive Technology at a Montreal agency where I led a multi-disciplinary team of project managers, UX and graphic designers, front-end engineers and programmers.