Hello! I help people understand how to better design for a customer experience that benefits the business bottom line. Most recently, I was the Head of Research at Clearleft, where I helped companies and organisations, including the Greater London Authority and Virgin Holidays, build customer intelligence through combining design research with other disciplines. Previously, I led design research at the Telegraph, and spearheaded European customer research with MailChimp as a research consultant.

Having designed and built for the web for nearly 20 years, I have worn many hats. Apart from co-founding a startup on digital books as product lead, I was the Director of Interactive Technology at a Montreal agency where I led a multi-disciplinary team of project managers, UX and graphic designers, front-end engineers and programmers.

Other notable past clients include:

  • Heineken International
  • Bell Canada
  • Air Canada Vacations
  • eBay Canada


I have also worked with organisations facilitating social change such as the Canadian Research Data Centre Network, and volunteered with The Centre for Community Organizations in Montreal. Between 2000 and 2012, I took leading roles in several grassroots initiatives for a fairer and better web though work on best practices, standards and accessibility. I was the founding editor of Web Standards Sherpa.

  • 2000:, MACCAWS, W3C Quality Interest Group
  • 2002—2006: Web Standards Project (WaSP): Learn, WaSP Asks W3C, Education Task Force
  • 2006-2008: WaSP International Liaison Group (co-led with Glenda Sims)
  • 2008-2009: WaSP InterAct curriculum, Open Web Education Alliance
  • 2011-2012: Web Standards Sherpa


When not bound to a digital device, I am obsessed with growing an edible garden and have a tendency to cook enough to feed a continent at a time. I am living on my 4th continent, on my 4th island at the edge of London, UK. Sometimes, I even remember to tweet.